Advances in technology have changed the way journalists and other communications professionals develop, create, and distribute media throughout the world. The internet has also changed the volume, speed, and direction of media content as it flows throughout the world (Orihuela, 2019). This has created a culture where people want to be able to access information immediately wherever they are.
People no longer wait to watch the news at a designated time on their televisions nor do they have to wait for the newspaper to arrive each morning. We can now log onto our computers, smart phones, or tablets and gain instant access to the news and more. We have a multitude of options to choose from where we can consume content including websites, video sharing platforms such as YouTube, and social media sites. More than 8-in-10 Americans access the news through a digital device. More than half of Americans prefer to access news media on a digital platform with only 1/3 preferring television news (Shearer, 2021). Americans have embraced digital technology making this a major cultural change.
Media outlets were forced to adapt to new media as technology advanced. When the iPad gained popularity throughout the 2010s, magazines, newspapers, and television networks rushed to form partnerships with Apple to create applications for the device so consumers could access their content (16.6 Mass Media, New Technology, and the Public, 2010). Since that time, consumers have come to expect media companies to make content available through online applications. These expectations have made it imperative for media companies to provide content via the world wide web and to create applications to make accessing their content easier than ever for consumers. We will continue to see these trends as we move forward into the future with new innovations and advancements in technology.
References
16.6 Mass Media, New Technology, and the Public. (2010). Version (Creative Commons License eLearning Support Initiative). In Understanding Media and Culture: An Introduction to Mass Communication. Retrieved December 22, 2022, from https://open.lib.umn.edu/mediaandculture/chapter/16-6-mass-media-new-technology-and-the-public/.
Orihuela, J. L. (2022, November 14). The digital transformation of Journalism. Medium. Retrieved November 16, 2022, from https://jlori.medium.com/the-digital-transformation-of-journalism-1748c38df2bc
Shearer, E. (2021, January 12). More than eight-in-ten Americans get news from Digital Devices. Pew Research Center. Retrieved December 22, 2022, from https://www.pewresearch.org/fact-tank/2021/01/12/more-than-eight-in-ten-americans-get-news-from-digital-devices/
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